How We Work

We provide bespoke media training, designed in discussion with clients to meet their specific needs. Our unique approach combines practice media encounters (recorded in realistic studio or location environments using professional cameras and lights) and coaching in how to use the voice and body for maximum impact.

We draw on the following training approaches:

  • Analysis of today’s media landscape
  • Identifying the strengths and weakness of public figures in the media spotlight.
  • Developing key messages
  • Creating persuasive arguments in which to deliver key messages
  • Techniques to handle hostile interviews
  • Individual coaching on voice and body language to maintain credibility
  • Handling nerves and building confidence
  • Practice filmed interviews with working journalists
  • Feedback sessions to analyse clients’ verbal and non verbal responses


  • In Focus Media clients